The story behind baxter blue
"We established Baxter Blue with a clear vision to create a fashionable range of non-prescription eyewear for children and adults who use computers and digital devices, importantly protecting their eyes from the dangers of blue violet light and alleviating the symptoms of digital eye strain.
We are not optometrists and we don’t have a long history of eyewear development. What’s more, the honest truth is neither of Baxter Blue’s founders has ever needed prescription glasses! But we do know what the headaches and sore eyes that comes from working long hours on a computer feel like. That’s what led to more research time on the computer (and more sore eyes!), as we learnt about digital eyestrain and the harmful effects of blue violet light not only in adults but also children.
With digital devices now part of children and teenagers everyday learning and communication there's a pressing need to be proactive and protect their eyes. With the average worker now spending an average of 10 hours a day staring at a screen, in addition to device time, they also need to protect their eyes from the effects of blue violet light. So that became our mission... To make computer glasses that not only work by filtering out the harmful blue violet light and alleviating digital eye strain, but are also fashionable.
And so Baxter Blue was born.We could have just worked with an off the shelf blue-light-blocking glass, but we wanted to be certain the lens would filter out harmful blue violet light but let good blue light in. So we embarked on many months of research and development to create our own blue light lens, partnering with experts in the field. And now we have it: Blue+. The Blue+ lens filters out the most harmful blue violet light (wavelength 400nm-440nm) but still allows the good blue light in. And it looks great too – because the Baxter Blue+ lens is clear, not yellow. Combine it with one of our stylish frames, and you have protective eyewear you will be happy to wear anywhere!
We know digital devices and screens are here to stay. And we believe that Baxter Blue eyewear will also need to become part of our every day lives if we want to avoid the symptoms of eye strain and the potential for long term eye damage. That’s what Baxter Blue is all about.
Designed in Sydney, made for everywhere – it’s eyewear for our digital age."
- Aaron Telford - Baxter Blue Owner